Aritificial Intelligence (AI) in E-Commerce can be used to personalize, influence and guide customer shopping behavior to items, products and services that they actually will buy or are indeed looking for. This would make use of "in-the-moment" personalized recommendations based on a user's actions on the website in near realtime vs relying upon prevalent recommendation strategies based on historical data such customer who saw item A bought item B.
AI can also be used to revolutionize A/B testing where instead of human beings defining, building, optimizing and then determining the experience winner, machine learning can be leveraged to run multiple A/B tests simultaneously and then run different combinations of all the experiences, followed by the best possible combination, selecting the winning customer experience that ensures highest conversion rates. An E-Commerce giant planning to change the look and feel of their site can take all the different designs across say their home, promotional, product and cart pages and have the AI based A/B testing engine run all the different combinations. AI based A/B testing can even self optimize the winning combination to test potential increase in conversion rates. Let's use machine learning to drive E-Commerce. #RiseOfBots #RiseOfMachines
Some work being done in this space by Sentient Technologies
http://www.sentient.ai/ascend/
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